Turn Lead Activity Into Sold Units and Gross
Track the sales process from source to appointment to showroom to sale, with the visibility managers need to coach faster.
Lead Source Performance
See which sources create appointments, shown traffic, sold units, and front-end gross.
Manager Accountability
Spot performance gaps by team, manager, salesperson, and store before the month gets away.
Front-End Gross Trends
Monitor deal quality, volume, and margin together instead of managing them in separate reports.
Salesperson and Desk Manager Scorecards
Sales leaders can see the individual salesperson view and the desk manager view together: lead sources, appointment conversion, shown rate, sold units, manager accountability, inventory movement, and front-end gross trends by manager.
Riley T.
Lead activity, appointments, shown traffic, sold units, closing percentage, and front-end gross
What should I focus on today to improve my appointment show rate, protect front-end gross, and turn more internet leads into sold units?
Start with internet leads because they are your largest volume source but lowest sold conversion. Call every open lead over 24 hours, confirm appointments with a specific vehicle and time, and ask your desk manager for help on any deal where gross is trending below $2,800. Protect your phone and walk-in process because those sources are producing stronger gross per copy.
Desk Performance Summary
Appointment conversion, desk execution, inventory movement, and front-end gross trends by manager
Which desk managers are below front-end gross target, and which lead sources are producing sold units with the best gross per copy?
Chris R. is the clearest coaching priority at $2,520 front-end gross and an 18.4% close rate. Morgan S. is also below target and should review deal structure on aged inventory. Walk-ins are producing the strongest gross at $3,710 per copy, followed by OEM at $3,420. Internet has the most lead volume but needs tighter appointment confirmation and desk involvement to improve gross.
Lead Source Performance Summary
Compare internet, showroom, email, website, and phone leads by appointment creation, show rate, sold rate, sold units, and front-end gross per copy.
Showroom and phone leads are converting with the strongest sold rates and front-end gross, so protect those handoffs. Internet and email have the most appointment opportunity but need faster response, stronger confirmation, and earlier desk involvement. Website leads are healthy and should be scaled while monitoring gross per copy.
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See how iSolve Automotive can bring every department, rooftop, OEM, statement, and report into one clearer operating view.